Comments on: Where to buy furniture in Idaho Falls http://starpointe.wordpress.com/2007/12/15/where-to-buy-furniture-in-idaho-falls/ Don't trust your marketing efforts to chance Sun, 15 Nov 2009 23:06:54 +0000 http://wordpress.com/ hourly 1 By: Ryan http://starpointe.wordpress.com/2007/12/15/where-to-buy-furniture-in-idaho-falls/#comment-159 Ryan Fri, 25 Jan 2008 17:00:31 +0000 http://starpointe.wordpress.com/2007/12/15/where-to-buy-furniture-in-idaho-falls/#comment-159 RudyV, thanks for your professional criticism, that is a great question. One thing I've learned through designing websites for nearly a decade, what you think will work and what actually does work are usually different. It's so very important to A/B test everything you can. I never would have guessed that such a vague image would work very well either but after much testing, that image seemed to have the best conversion rate. Granted, it's been a while since I've made any changes to the site and things may be different now, but apparently that image resonates with the audience I'm targeting. If I could offer one free word of advice to anyone with an online business, it's to never trust your gut (design-wise). There are wonderful tools available that will let you run tests and see what actually works in practice. RudyV, thanks for your professional criticism, that is a great question.

One thing I’ve learned through designing websites for nearly a decade, what you think will work and what actually does work are usually different. It’s so very important to A/B test everything you can.

I never would have guessed that such a vague image would work very well either but after much testing, that image seemed to have the best conversion rate.

Granted, it’s been a while since I’ve made any changes to the site and things may be different now, but apparently that image resonates with the audience I’m targeting.

If I could offer one free word of advice to anyone with an online business, it’s to never trust your gut (design-wise). There are wonderful tools available that will let you run tests and see what actually works in practice.

]]> By: RudyV. http://starpointe.wordpress.com/2007/12/15/where-to-buy-furniture-in-idaho-falls/#comment-157 RudyV. Sun, 13 Jan 2008 05:00:26 +0000 http://starpointe.wordpress.com/2007/12/15/where-to-buy-furniture-in-idaho-falls/#comment-157 Ryan, I just clicked on your link and got to your marketing site. Inthe spirit of making ourselves better and helping eachother be better, I have to ask strategy of your website's main graphic. As a marketing professional as well user of marketing services, I don't find it compeling, unless you are a company specializing in fashion catalogue marketing. Just a thought. Rudy V Ryan,
I just clicked on your link and got to your marketing site. Inthe spirit of making ourselves better and helping eachother be better, I have to ask strategy of your website’s main graphic.
As a marketing professional as well user of marketing services, I don’t find it compeling, unless you are a company specializing in fashion catalogue marketing.
Just a thought.
Rudy V

]]> By: Ryan http://starpointe.wordpress.com/2007/12/15/where-to-buy-furniture-in-idaho-falls/#comment-152 Ryan Wed, 02 Jan 2008 19:54:32 +0000 http://starpointe.wordpress.com/2007/12/15/where-to-buy-furniture-in-idaho-falls/#comment-152 Rudy, I appreciate your comment and couldn't agree more. Companies shouldn't be expected to provide this level of service, it wouldn't be fair. We as customers need to take responsibility for our unwise decisions (which we all make) too. As a point of clarification: when we discovered that our mattress was too soft, I only called them to ask if they had any suggestions. They asked how many times it had been slept on (twice) and were the ones who suggested we trade it for another. They also made sure we had had a good mattress pad over it and that there were no marks or stains on it. I'm sure they wouldn't have accepted it if it was much older. Rudy, I appreciate your comment and couldn’t agree more. Companies shouldn’t be expected to provide this level of service, it wouldn’t be fair. We as customers need to take responsibility for our unwise decisions (which we all make) too.

As a point of clarification: when we discovered that our mattress was too soft, I only called them to ask if they had any suggestions. They asked how many times it had been slept on (twice) and were the ones who suggested we trade it for another.

They also made sure we had had a good mattress pad over it and that there were no marks or stains on it. I’m sure they wouldn’t have accepted it if it was much older.

]]> By: Customer Satisfaction Requires Mutual Respect « Xtreme Customer Satisfaction http://starpointe.wordpress.com/2007/12/15/where-to-buy-furniture-in-idaho-falls/#comment-138 Customer Satisfaction Requires Mutual Respect « Xtreme Customer Satisfaction Wed, 19 Dec 2007 21:51:58 +0000 http://starpointe.wordpress.com/2007/12/15/where-to-buy-furniture-in-idaho-falls/#comment-138 [...] Customer Satisfaction Requires Mutual Respect I recently read a posting that solidified some forming thoughts.  here. [...] [...] Customer Satisfaction Requires Mutual Respect I recently read a posting that solidified some forming thoughts.  here. [...]

]]> By: RudyV. http://starpointe.wordpress.com/2007/12/15/where-to-buy-furniture-in-idaho-falls/#comment-128 RudyV. Sun, 16 Dec 2007 05:03:59 +0000 http://starpointe.wordpress.com/2007/12/15/where-to-buy-furniture-in-idaho-falls/#comment-128 nice post. One of the distinctions I have been working on of late is the fine line between our quest for customer satisfaction and our need not to be responsible and accountable. In no way am I judging you, (I had the same difficulty and the same results from 1-800-matress) as you did. I was happy about it as well. However, I have been thinking that in great part, what call custoemr satisfaction, is the willingness of a company to liberate us from our decisions and take on the responsibility and the cost for our poor judgements, changes of heart, or innability to convice our spouse, we really did need a 58 inch plasma. When a company is not willing to allow us to use and return, we say that they are not customer focused. What do we think happens with that mattress we used for a week? your next door neighbor is buying it next week. nice post.
One of the distinctions I have been working on of late is the fine line between our quest for customer satisfaction and our need not to be responsible and accountable. In no way am I judging you, (I had the same difficulty and the same results from 1-800-matress) as you did. I was happy about it as well. However, I have been thinking that in great part, what call custoemr satisfaction, is the willingness of a company to liberate us from our decisions and take on the responsibility and the cost for our poor judgements, changes of heart, or innability to convice our spouse, we really did need a 58 inch plasma. When a company is not willing to allow us to use and return, we say that they are not customer focused. What do we think happens with that mattress we used for a week? your next door neighbor is buying it next week.

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