Market Like You Mean It

Entries from January 2008

That explains a lot about Carbonite

January 28, 2008 · 8 Comments

First I should say that I’m very biased. As an employee of Mozy, I’m already not a big fan of Carbonite. Apparently they just redesigned their website and for some reason decided it would be a good idea to put a headless man on the home page. (Okay, I know what the picture is really trying to depict but c’mon. The guy looks headless.)

Now that’s brilliant marketing. “Hey let’s show a picture of a guy who is teed off and tired of trying to get his computer to work on our new home page. Bonus points if the guy kind of looks like he has no head.”

Carbonite’s horrible headless man

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